Is your IMAX Theater a real IMAX Theater? Do I feel guilty for what I do?

April 7th 2019

Is your IMAX Theater a real IMAX Theater? Do I feel guilty for what I do?

Below is an article about the rising cost of Movie Theater tickets that I wanted to share. But I wanted to clarify a few things. Some people may think the movie marathons that I do is wrong. Some may think of it as a form of stealing. Technically it could be perceived as that I guess. Cause what I do is I pay for one movie, and then I sneak into several more after that.  The way I see it, a movie theater owner is more concerned about selling their overpriced snacks, candy and drinks.  A friend of mine told me something once that I will never forget. His theater owner friend told him once and quoted him when he said, “I’m not in the movie industry, I’m in the snack industry”. So there you go. Now I know he may not speak for all theatre owners.  But if you’re going to do what I do, support the theater and buy their snacks. So should I feel guilty for what I do? I answer that below.

 As for the higher ticket prices, which the article below is about, this is part of the reason I do what I do I guess. But the extra price you pay for your 3D or IMAX 3D ticket is a lot. For example, my favorite AMC Theater charges $3.00 extra per ticket for a regular 3D movie. They charge $4.00 extra per ticket for a non-3D IMAX and a 3D IMAX movie. And keep in mind this IMAX Theater is a “converted” IMAX theater, which is not a real IMAX theater. So if you ask me it’s a rip-off to charge this much more for a converted IMAX. But I’ll still pay for it; I’m a slave for my hobby. For the uneducated a converted IMAX is when a regular theater screen is swapped out for a larger size IMAX screen and IMAX sound system. A real IMAX theater has theater seats contoured to fit the curvature of a real IMAX screen. For those living in the Atlanta area the real IMAX Theater is located at the Mall of Georgia Regal Theater. The other two IMAX theaters in the Atlanta area are AMC converted IMAX theaters. This is only my opinion of course. I’m the only one I know who sees the amount of movies I’ve seen in actual theaters. Most movie reviewers see movies in their own homes with special DVD screener movies. I’m in the movie trenches man :-) I actually see the movies the way they are meant mostly to be first seen, in the theater. I can tell the difference between a fake IMAX and the real thing.

So with that said, let me be your guide to which movies you should see in 3D or IMAX this year. Like I said in my last blog entry some movies are worth seeing in the theater, but not worth seeing in 3D or IMAX, especially the amount of money being charged for them. So to answer the question I posed before, no, I don’t feel guilty for what I do; especially for the amount of money I spend at my local movies theater to support them. Although I do think theater owners should do some soul searching for what they’re charging for fake IMAX screens. By the way, the popcorn you’re buying in the theater is probably in the top three overly marked up items you can purchase via retail compared to what the popcorn and bag it comes in actually costs the theater itself. So there you go, you’re been schooled. I hope you find the article below interesting.

– Spartan Phoenix

Higher Prices Make Box-Office Debut

by Lauren A.E. Schuker and Ethan Smith

Thursday, March 25, 2010

Provided by

The Wall Street Journal

Tickets get costlier as movie chains seek to cash in on consumers’ willingness to pay more for 3-D

Major U.S. movie-theater chains, seeking to accelerate the surge in revenues fueled by such 3-D hits as “Avatar” and “Alice in Wonderland,” are imposing some of the steepest increases in ticket prices in at least a decade.

The new prices take effect Friday in many markets across the country in theaters owned by such major exhibitors as Regal Entertainment Group, Cinemark Holdings Inc. and AMC Entertainment Inc.

The increases, in one case as much as 26%, vary from theater to theater, but many cinemas are raising prices most—or even solely—for 3-D showings, which accounted for the vast majority of last year’s 10% jump in domestic box-office sales. 3-D movies generated 11% of domestic ticket sales in 2009, up from just 2% in 2008.

At an AMC theater in Danvers, Mass., a Boston suburb, 3-D ticket prices are jumping more than 20% to $17.50 from $14.50, while the adult admission price for a conventional film will remain at $10.50. At one Seattle multiplex, adult admission is rising to $11 from $10 for a conventional film, to $15 from $13.50 for a regular 3-D showing and to $17 from $15 for Imax 3-D.

A 3-D Imax movie at New York City’s AMC Loews Kips Bay will cost $19.50, up from $16.50.

The increases weren’t announced by the theater operators, but were reflected in prices posted Wednesday on movie-ticketing Web sites, such as Fandango.com.

AMC and Cinemark declined to comment. Comment from Regal wasn’t immediately available.

The industry’s move comes on the heels of a record-setting year at the domestic box office, with revenue surpassing $10 billion for the first time. Movie attendance in the U.S. and Canada grew 5.5% in 2009, with 1.42 billion tickets sold, the most since 2004. Ticket sales so far this year are running 10% higher.

Movie theaters typically charged $2 to $3 extra for 3-D movies. But the brisk demand for the premium-priced tickets led many exhibitors to conclude they were still under priced. About 83% of the record $2.6 billion in ticket sales for “Avatar” came from 3-D and Imax screens. And Walt Disney Co.’s “Alice in Wonderland” also set records when it hit 3-D screens earlier this month.

While the new prices could boost theater owners’ already buoyant revenues, some industry watchers think they could also spark a consumer backlash. Studios, theater operators, and trade groups have long touted films as a bargain, compared with other forms of entertainment. A decade ago, the average ticket at a multiplex was $5.39, but prices have edged up between 2.7% and 6.1% a year since then, according to the Motion Picture Association of America.

“The U.S. economy isn’t in the greatest shape, and there is definitely risk here in pushing price too far in a weak economy,” said Richard Greenfield, a media analyst at BTIG LLC, who issued a research report Wednesday on the price hikes.

Mr. Greenfield said the next month will serve as a test of the strategy. “We’ll have a sense if there is any pushback” from moviegoers, he said.

Some movie-studio executives expressed concern that the price increases might be too much too soon. “The risk we run is that we will no longer be the value proposition that we as an industry have prided ourselves on,” said a distribution executive at one major studio.

Other studio executives agreed that the move was risky, but some, like Dan Fellman, president of domestic distribution for Time Warner Inc.’s Warner Bros., expressed support. “The exhibitors are trying to push the needle on ticket prices and see where it ends up,” Mr. Fellman said. “So far charging a $3 or $4 premium has had no effect on consumers whatsoever, so I’m in favor of this experiment to raise prices even more. There may be additional revenue to earn here.”

Studios are also in a bind. While many are wary of appearing to gouge consumers, they are also facing higher costs as they produce more movies in the technology-heavy 3-D format. Though ticket prices are set by theater operators, the proceeds are split roughly 50-50 with movie studios.

Five major 3-D films are opening in theaters over the next three months, starting this weekend with DreamWorks Animation SKG Inc.’s “How to Train Your Dragon.” That rich selection is one reason theater owners chose to raise 3-D ticket prices now. It may also help set consumers’ expectations for future 3- films.

Imax 3-D tickets to “Dragon” are expected to cost an average $1, or 7%, more than Imax tickets to Disney’s “A Christmas Carol,” the last children’s film to open in the format, just a few months ago.

In his report, Mr. Greenfield said one of the biggest price increases was at an AMC theater in Boston, where a child’s 3-D Imax ticket will cost $14.50, up from $11.50. In the 10 markets he surveyed, adult tickets to conventional 2-D films were set to rise by an average of 4%, beginning this weekend.

Price increases on 3-D movies are at least twice as steep, he said, with average adult admission prices rising 8% for 3-D movies and nearly 10% for movies on Imax screens.



3 Responses to “Is your IMAX Theater a real IMAX Theater? Do I feel guilty for what I do?”

  1. 1 Bob
    April 7, 2010 at 6:41 pm

    You, sir are the Robin Hood of movie going. You “steal” from the rich, and give wisdom and guidance to us unwashed ignorant masses!

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